Smartphone


  • I was present at the 2007 MacWorld Expo where the iPhone was announced. Ever the master marketer, Steve Jobs orchestrated a live demo, placing a call to Apple’s VP of Marketing as he was walking down the aisle of the packed auditorium. Afterward, in the large Apple booth on the exhibit floor, there…

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  • Automakers have long strived to make their in-car experiences unique and distinctive: not just in an effort to distinguish themselves from their competitors, but also to distinguish their low-end car models from their luxury models. The low-end to high-end distinction has been important to them for…

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  • Everyone remembers his or her first car.  Mine was a ’72 Pinto that I traded a busted CD player to get.   My dad and I pulled a radio out of my brother’s truck so I could have some tunes while cruising.  The tape deck occasionally got hungry and needed to be fed a mixed cassette…

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