Peter Mui

Peter contributes his thought leadership and works within a business development role at ICS. As a consummate entrepreneur, his experiences led him to the early days at O’Reilly Media and then onto various positions at several startup companies. As an MIT graduate, he founded the MIT Entrepreneurs Club, co-founded the MIT $100K Entrepreneurial Competition and currently resides in the San Francisco Bay Area.


Blog  •  May 18, 2016  •  By Peter Mui  •  IVI  •  iphone, Automotive, Smartphone, Tesla, Apple, IVI
I was present at the 2007 MacWorld Expo where the iPhone was announced. Ever the master marketer, Steve Jobs orchestrated a live demo, placing a call to Apple’s VP of Marketing as he was walking down the aisle of the packed auditorium. Afterward, in the large Apple booth on the exhibit floor, there were two suspended models of iPhones rotating in plexiglass cases: you couldn't touch them, you couldn't hold them, you couldn't make calls on them like Steve Jobs had done from the stage. But you could buy one, even though MacWorld was in January and the iPhone didn’t promise to ship until July...
Blog  •  January 27, 2016  •  By Peter Mui  •  Innovation-Insight, IVI  •  ICS HMI Solution, Speech Recognition, IVI, GENIVI, Automotive
Speech recognition has been around for a long time. Products that run on your PC initially required voice training and targeted professionals in vertical industries with highly specialized vocabularies (e.g. doctors). As speech recognition algorithms improved, computer processing got better, and more memory was available to store ever-larger dictionaries of words and phrases, products like Nuance’s Dragon Dictation have eventually gotten to the point where they’re largely general purpose and work very well. Yet speech recognition did not come into wide use until the advent of the...
Blog  •  June 4, 2015  •  By Peter Mui  •  Qt QML  •  Smartphone, in-car experiences, User Experience, touchscreen interfaces, touchscreen, IVI
Automakers have long strived to make their in-car experiences unique and distinctive: not just in an effort to distinguish themselves from their competitors, but also to distinguish their low-end car models from their luxury models. The low-end to high-end distinction has been important to them for two reasons: The in-car experience is an integral part of the automakers’ customer loyalty strategy and customer upgrade strategy: if you like the car you own now you are more likely to favor that brand again when you trade in or trade up. The auto industry makes most of its profit from...