Peter Mui

Peter Mui

Peter contributes his thought leadership and works within a business development role at ICS. As a consummate entrepreneur, his experiences led him to the early days at O’Reilly Media and then onto various positions at several startup companies. As an MIT graduate, he founded the MIT Entrepreneurs Club, co-founded the MIT $100K Entrepreneurial Competition and currently resides in the San Francisco Bay Area.

Articles by Author


Did the Auto Industry’s iPhone Moment Just Happen?

Wednesday, May 18, 2016 - 12:52  •  By Peter Mui  •  iphone, Automotive, Smartphone, Tesla, Apple, IVI

I was present at the 2007 MacWorld Expo where the iPhone was announced. Ever the master marketer, Steve Jobs orchestrated a live demo, placing a call to Apple’s VP of Marketing as he was walking down the aisle of the packed auditorium. Afterward, in the large Apple booth on the exhibit floor, there were two suspended models of iPhones rotating in plexiglass cases: you couldn't touch them, you couldn't hold them, you couldn't make calls on them like Steve Jobs had done from the stage.

Read full post

Speech Recognition in the Car: Are You Siri-ous?

Wednesday, January 27, 2016 - 17:40  •  By Peter Mui  •  ICS HMI Solution, Speech Recognition, IVI, GENIVI, Automotive

The auto manufacturers are being challenged on so many fronts these days: are they up to this challenge as well?

Read full post

How Can Automakers Compete with the Rise of the Smartphone?

Thursday, June 4, 2015 - 14:25  •  By Peter Mui  •  Smartphone, in-car experiences, User Experience, touchscreen interfaces, touchscreen, IVI

Automakers have long strived to make their in-car experiences unique and distinctive: not just in an effort to distinguish themselves from their competitors, but also to distinguish their low-end car models from their luxury models. The low-end to high-end distinction has been important to them for two reasons:

Read full post