Event Agenda

The Business of UX 2014

Leading Products Lead with User Experience

Thursday, November 6, 2014
San Francisco Airport Marriott Waterfront

Event Agenda

The Business of UX 2014 will feature a keynote delivered by Jared Spool, founder of User Interface Engineering (UIE), the largest usability research organization of its kind in the world and he will share his views on the importance of UX. We will also hear from other UX experts about how UX first can inform the entire development process, allowing you to focus on what is most important while increasing the chances of delivering a relevant products on time and within budget. Here is what to expect:

8:30 - 9:00 AM Registration, Networking and Breakfast
9:00 - 9:15 AM


Peter Winston — CEO, Integrated Computer Solutions, Inc.
9:15 - 10:15 AM

The Why of UX: How Design-Centric Companies Outperform the S&P 500

with Q&A
Jeff LeBlanc — Director of UX, Integrated Computer Solutions, Inc.
10:15 - 11:15 AM

The Language of Experience Design

with Q&A
Karen Angelli — Design Strategy Consultant (Former Design Manager at Microsoft)
11:15 - 11:30 AM Break
11:30 - 12:45 PM

KEYNOTE: Building a Winning UX Strategy using the Kano Model

with Q&A
Jared Spool — Founder of User Interface Engineering (UIE)
12:45 - 1:45 PM Lunch and Networking
1:45 - 2:45 PM

How and When to Build a Solid UX Team — Making a Strategic Shift

with Q&A
Jeff LeBlanc — Director of UX, Integrated Computer Solutions, Inc.
2:45 - 3:00 PM Break
3:00 - 4:00 PM

Panel Discussion — Product Management and UX

This panel will offer a lively open discussion about our panelists' specific experiences and will share real world examples of the impact of UX on their respective businesses. See our panelists from Google, VMWare and Microsoft.
4:00 - 5:00 PM Wrap-up and Networking
Registration Closed Back to Event Description Speaker Spotlights