Panelist Info

The Business of UX 2014

Leading Products Lead with User Experience

Thursday, November 6, 2014
San Francisco Airport Marriott Waterfront

Panelist Spotlight — Learn More About the Panelists

Keller Smith

Product Manager, GOOGLE


Keller is a Product Manager on the Google My Business team ( He designs simple experiences for merchants to get online and grow their businesses.

Previously Keller served as the co-founder and CEO of Appetas until the company joined Google in May 2014. With over ten years of product management experience, Keller has designed UX and managed engineering teams in a wide range of industries including Productivity, Search, Aerospace, and SMB marketing.

Keller is motivated by building scalable businesses, driving audacious goals, and designing products people love. He currently lives in the Bay Area with his wife and two beagles.

Michael Kopcsak

Director, UX Customer Portals
VMWare & UX Experience Design & Research Leader - Start-up Advisor


Hailing from the San Francisco Bay Area by way of the deep South and NYC, Michael Kopcsak is an experienced design executive who has led initiatives that have changed the game for major brands. Michael has been an “innie” and an “outie” having managed UX groups in both agency and “in-house” environments. He's built teams from the ground up, re-purposed and re-focused existing teams, and extended teams into international markets.

He has worked across a variety of industries including, media, software, financial services, manufacturing, and big data startups. He’s also delivered solutions across web, desktop and mobile platforms. Michael has spoken at major universities and at industry conferences sharing his perspectives and experiences leading large-scale user experience and design efforts. Michael also has a thriving consultancy where he advises startups at varying stages of development on how to solve key user experience problems. He has a BA from Guilford College and a Masters from New York University and lives in the Santa Cruz Mountains.

Leslie Scott

Usability Research Engineer - Microsoft



Register Now Back to Event Description See Full Agenda