Don Goetz

Don Goetz is a Senior User Experience (UX) Designer on the ICS UXD Team. Don is involved with all aspects of the UX design process and works on a wide variety of projects, recently focusing on designing for touch and "unconventional" interfaces. He also has extensive experience in Usability and User Testing.


Blog  •  April 4, 2016  •  By Don Goetz  •  UX  •  UX, User Experience, user experience design
In this next blog post, we will explore the sixth rule of Ben Shneiderman's Eight Golden Rules of Interface Design. This rule is for designers to permit easy reversal of actions. Shneiderman explains this rule as the following, “As much as possible, actions should be reversible. This feature relieves anxiety, since the user knows that errors can be undone, and encourages exploration of unfamiliar options. The units of reversibility may be a single action, a data-entry task, or a complete group of actions, such as entry of a name-address block.”1 This rule means that the user should...
Blog  •  July 7, 2014  •  By Don Goetz  •  UX, IVI  •  Infotainment Systems, UX, User Experience, IVI
With the recent announcements of Apple’s CarPlay® and Google's Android Auto In-Vehicle Infotainment Systems (IVI), in-vehicle systems in general have recently been pulled from relative obscurity into the limelight. IVIs are becoming a much more integral part of everyday life with people spending more and more time in their cars. Having an easy to use system that integrates with technology you are already using (e.g., Smartphone, MP3 player, Tablet, etc.) lets you better enjoy your driving experience. In this article, I want to introduce a recent user experience (UX) project and the...