Today’s world is an interconnected web of devices, platforms and above all, people. We put the user at the center and go to great lengths to ensure user experience design is a keystone of innovative, smart products.
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I was present at the 2007 MacWorld Expo where the iPhone was announced. Ever the master marketer, Steve Jobs orchestrated a live demo, placing a call to Apple’s VP of Marketing as he was walking down the aisle of the packed auditorium. Afterward, in the large Apple booth on the exhibit floor, there were two suspended models of iPhones rotating in plexiglass cases: you couldn't touch them, you couldn't hold them, you couldn't make calls on them like Steve Jobs had done from the stage.
The auto manufacturers are being challenged on so many fronts these days: are they up to this challenge as well?
Automakers have long strived to make their in-car experiences unique and distinctive: not just in an effort to distinguish themselves from their competitors, but also to distinguish their low-end car models from their luxury models. The low-end to high-end distinction has been important to them for two reasons:
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