Marketing Communications Manager and Chief Storyteller

An experienced copywriter with J-school training and a marketing bent, Stephanie has spent her career helping businesses shape their messages. When not at her keyboard, she’s off honing her slapshot, wrangling two excitable golden retrievers or looking for a compelling story to tell.

Blog  •  May 3, 2017  •  By Stephanie Van Ness  •  Innovation-Insight  •  medical device, product development
Consumer electronics and medical device development teams have different priorities. Match your team to your goal. Today’s consumers have high expectations. Not only do they want products that solve their immediate problems, they want new and innovative products that make their lives easier or better in some way. Manufacturers must keep pace with rising customer expectations and evolving business ecosystems in order to remain competitive. But, product development is no easy task. And, if we’re talking product development in the medical device arena, where the stakes are...