Well-Engineered and Intuitive
Setra envisioned its new product to be well-engineered, intuitive and easy to navigate by two distinct audiences without prior training. That meant figuring out how to best configure the device, as well as how to present complex data in a way that could be read quickly and understood with ease.
ICS analyzed Voice-of-the-Customer data and created personas to help them understand what users are trying to accomplish, what goals drive their behavior and how they make decisions.
In other words, provide the researched-backed context that would make it possible for Setra to deliver a product that filled a real need and would be embraced by the target audience.
“With ICS, we explored how people would actually use Setra FLEX,” Grosshart said. “Then the UX design team created wireframes to flesh out their ideas and help guide our decision making. Throughout the process we thought about our two audiences (medical professionals, and installers and maintenance workers) and what would make sense to them.”
The UX team also paid a lot of attention to the visual design, for instance treatment of parameter badges, background colors, icons, alarms and room status among other elements, to ensure it met the needs of both user audiences.