The Most Important Reason For Consistency in the Design of a UX
There are numerous blogs arguing for consistency in a UX design mostly for soft reasons, such as "it's good for company branding," "it’s just good design," and “it’s easier to learn.” Here is the most important reason for UX design consistency, based on how the brain works: Lack of consistency in a UX design leads to added “cognitive load” for the user and breaks the “transparent to task” effect.

